From a messy tweet-shaped idea
Write it on a napkin. Get a brief you can ship.
Dump the half-sentence living in your notes. Napkin turns it into a named product wedge, scored risks, and a 7-day plan — without asking you to invent a pitch deck first.
1. Capture
One box. No wizard. Paste the ugly version.
2. Structure
Name, audience, features, and explicit non-goals.
3. Stress-test
Risks, scores, and a week of concrete tasks.